iSoftBet sees Argentinian expansion; enters Buenos Aires regulated market with Jugadon partnership deal
Further expanding its footprint across Latin America, online and mobile casino software provider and content aggregator iSoftBet has entered the Buenos Aires regulated market after agreeing a new partnership deal with Argentinian operator Upline and its online interest, Jugadon.
Under the agreement, a selection of the provider’s top-performing titles such as Hot Spin and Gold Digger, as well as Western Gold Megaways and Majestic Megaways, both of which utilize the powerful game engine on lease from Australian developer Big Time Gaming (BTG), will be made available to the operator’s local player base.
Operation Approval:
The partnership and Argentinian expansion were made possible when in November 2021, iSoftbet secured certification to operate in the market from the Loteria de la Ciudad de Buenos Aires (LOTBA), the regulatory board for the City of Buenos Aires. Since becoming an approved supplier with LOTBA, the UK-based provider has entered into the next phase of its planned growth across the region, having secured further business in Latin America in recent months.
Seamless debut:
Explaining why the new partnership is a perfect fit, Lars Kollind, Head of Business Development for iSoftBet, said in a company blog…
“With Jugadon, we’ve found a partner that not only aligns with our values, but has also been extremely supportive in mapping out our Argentinian debut.
“We are excited to provide the operator’s local player base with our top-performing products that engage all types of players, as we continue on our mission to provide incredible gaming products and experiences.”
Comprehensive Offering:
Recognized for offering the best online gaming services, Juagadon provides its players with a broad range of slots and live casino products from some of the industry’s leading developers, as well as a contemporary sportsbook and virtual sports product offering.
It joins the likes of Casino Interlaken, Kaizen Gaming and PokerStars, each of which has become part of the supplier’s fast-growing operator network via recent commercial deals.
IGT Acquisition:
In April, International Game Technology PLC (NYSE: IGT) (IGT) revealed that it had entered into a definitive agreement to acquire iSoftBet for approximately €160.0m (£136.3m/$166.1m) in cash.
The acquisition, according to the British gambling company, would do better than double the content library of IGT PlayDigital to approximately 225 proprietary games, in addition to providing a proprietary game aggregation platform for the distribution of third-party games, and data-driven promotional and user-engagement tools.
Once customary closing conditions have been satisfied, IGT said it expects the deal to close during the second quarter of this year.
Further expanding its footprint across Latin America, online and mobile casino software provider and content aggregator iSoftBet has entered the Buenos Aires regulated market after agreeing a new partnership deal with Argentinian operator Upline and its online interest, Jugadon. Under the agreement, a selection of the provider’s top-performing titles such as Hot Spin and Gold…