Light & Wonder launching its iGaming content into the Mexican market
The new Light & Wonder arm of American gaming machines behemoth Scientific Games Corporation is to reportedly launch its content into the regulated iGaming market of Mexico via an extended partnership with operator Rush Street Interactive.
According to a Tuesday report from a source, the Las Vegas-headquartered subordinate has inked a deal that will see its online casino innovations integrated onto the RushBet.mx domain from Rush Street Interactive. This arrangement will purportedly involve the site utilizing the pioneer’s OpenGaming platform so as to begin offering iGaming aficionados in Mexico a large range of its proprietary and third-party games for the first time.
Prominent players:
Light & Wonder was spun off to handle its parent’s gaming and iGaming offerings in March while Rush Street Interactive is the online gaming subordinate of American land-based casino operator Rush Street Gaming. This latter concern has run New Jersey’s PlaySugarHouse.com domain since September of 2016 before going on to premiere the BetRivers.com service and the Colombia-facing RushBet.co enterprise.
Choice country:
Tatiana Garcia Barrenechea serves as the Latin America Commercial Director for Light & Wonder and reportedly described Mexico as ‘one of the top-performing markets in Latin America’. She purportedly went on to declare that the new deal with Rush Street Interactive is destined to allow her firm to display its global credentials and become ‘the leading content aggregator in the region’.
Garcia Barrenechea reportedly stated…
“Light & Wonder is honored to enhance its partnership with Rush Street Interactive, a proven and respected force in the gaming industry, to take content into Mexico for the first time. We believe that our localized offering including games heavily influenced by trends in the land-based market will prove popular with players and significantly further the goals of both parties.”
Inaugural entries:
For his part and the Chief Executive Officer for Light & Wonder, Richard Schwartz, reportedly disclosed that the first wave of his firm’s games set to go live on RushBet.mx will include the mobile-friendly 88 Fortunes video slot in addition to third-party titles such as the Bonanza Megaways advance from Big Time Gaming and Lightning Box Games’ Dragon Palace innovation. The experienced boss purportedly furthermore asserted that his company ‘has become a global leader in the gaming world’ via the provision of ‘a portfolio of the highest quality that resonates with players’ and is now ‘delighted’ to be premiering in Mexico by means of an expanded partnership with Light & Wonder.
A statement from Schwartz reportedly read…
“We are excited to be able to bring top-class and highly popular casino games to players in Mexico and we look forward to further expanding the catalog of games for players in the country in the coming months. We have seen the popularity of land-based favorites through Rush Street Interactive’s casino sites in the United States and Colombia and fully expect our players within the market of Mexico to thoroughly enjoy the entertaining slot games Light & Wonder has to offer.”
The new Light & Wonder arm of American gaming machines behemoth Scientific Games Corporation is to reportedly launch its content into the regulated iGaming market of Mexico via an extended partnership with operator Rush Street Interactive. According to a Tuesday report from a source, the Las Vegas-headquartered subordinate has inked a deal that will see…